Privacy Policy | How Wellcend Protects Your Data

Effective Date: October 2025

Last Updated: November 2025

Wellcend is committed to protecting your privacy, building trust, and providing clarity in everything we do.
This Privacy Policy explains how we collect, use, store, share, and protect your information when you visit Wellcend.com or interact with our services.

If you have any questions about this policy, please contact us at contact@wellcend.com.

Who We Are

Wellcend is an independent wellness review and research platform. Our mission is to help people make clear, confident decisions about supplements, health products, lifestyle programs, and wellness solutions through transparent, evidence-led insights.

This Privacy Policy applies to:

The Wellcend website (wellcend.com)
Our newsletters and email communications
Our affiliate content and review systems
Optional push notifications
Contact, feedback, and data request forms

We operate globally and follow international privacy standards, including GDPR, CCPA, and other data protection frameworks.

Information We Collect

We collect information in three ways:

When you provide it
Automatically through technology
From trusted third-party service providers

I. Information You Provide

Name (optional)
Email address (newsletter or contact form)
Details you submit in forms
Data request submissions
Feedback or inquiries

II. Information Collected Automatically

IP address
Device information
Browser type
Pages viewed, clicks, time on page
Referral source
Analytics events (scroll depth, interaction behaviour)
Cookies and tracking technologies

III. Information From Third Parties

Affiliate networks (anonymous referral data)
Analytics services
Email delivery platforms
Push notification tools
Security/CDN providers

IV. No Sensitive Personal Data

We do not collect or process sensitive personal identifiers such as medical records,
health conditions, financial information, or government-issued IDs.

How We Use Your Information

We use the collected information to:

I. Operate and Improve Our Services

Deliver content and reviews
Improve site performance
Understand visitor behavior
Secure the platform

II. Communication

Send newsletters (only if you subscribe)
Reply to messages
Provide requested information or support

III. Website Analytics and Optimization

Measure what content users find helpful
Identify usability improvements
Diagnose technical issues

IV. Affiliate Operations

Register a referral click
Track which products users choose
Ensure commissions are attributed correctly

We never share personally identifiable information with affiliate networks.

V. Legal Compliance

We process data when required to comply with legal obligations.

Legal Basis for Processing (GDPR)

Where applicable, we process personal data based on:

Consent (email signup, cookies)
Legitimate interest (analytics, site optimization)
Contract (responding to messages)
Legal obligations (compliance requirements)

Cookies and Tracking Technologies

We use cookies to enhance user experience, analyze performance, and operate affiliate systems.

Types of Cookies We Use

Essential cookies – site’s basic functions
Analytics cookies – behavior insights
Functional cookies – preferences
Affiliate cookies – referral tracking
Performance cookies – technical optimization

You can update preferences at any time via our Cookie Settings page.

How We Share Information

We only share information with trusted providers essential for operating our platform:

Analytics: Google Analytics, Microsoft Clarity
Email: SendFox
Push notifications: Perfecty Push
Affiliate programs: ClickBank, BuyGoods, etc.
Security & CDN: Cloudflare
Hosting: Hostinger
Error and uptime monitoring tools.

We do not sell user data.
We do not share personal data with advertisers.

Data Retention

We keep information only as long as necessary:

Data Type	Retention	Purpose
Newsletter emails	Until the user unsubscribes	Communication
Contact submissions	Up to 3 years	Support & legal compliance
Analytics	25 months or aggregated	Site optimization
Server logs	90 days	Security
Cookie preferences	12 months	Compliance

You may request deletion anytime.

Your Privacy Rights

Depending on your location, you may have the right to:

Access your personal data
Correct inaccurate information
Request deletion
Restrict processing
Opt out of marketing
Withdraw consent
Receive a portable copy of your data
Object to profiling, analytics, or processing

Submit any request at our Data Request Centre

CCPA (California) Rights

If you are a California resident, you have the right to:

Know what data is collected
Request data deletion
Opt out of data sharing
Access your information

Wellcend does not sell personal information.

Children’s Privacy

Wellcend is not intended for children under 13.
We do not knowingly collect data from minors.

International Data Transfers

Your information may be processed in countries where our service providers operate (US, EU, India).
We use industry-standard safeguards, including encryption and secure transfers.

Security

We use multiple layers of security, including:

Firewall protection
CDN security
Spam filters
Access control
Encrypted connections (HTTPS)
Frequent updates and monitoring

While no website is perfectly secure, we follow best practices to protect your information.

Affiliate Transparency

Some links on Wellcend are affiliate links.

If you click them, we may earn a commission at no extra cost to you.

We do not share personal data with merchants.
We do not allow brands to influence or buy our reviews.

Please read our full Affiliate Disclosure for more details.

Third-Party Links and External Content

We link to external websites for product purchases, references, and additional learning.
Their privacy practices may differ, and we encourage reviewing their policies.

Updates to This Privacy Policy

When we update this Privacy Policy, we will change the date at the top and publish the new version here.
We recommend checking periodically for updates.

Contact Us

If you have questions or requests:

Email: info@wellcend.com

Contact page: https://wellcend.com/contact

Data Requests: https://wellcend.com/data-requests

Services Appendix (Full Transparency List)

This appendix lists every service we use for analytics, email, affiliates, security, and optimization.

Analytics Tools

Google Analytics

Data: IP, device, behavior data
Purpose: performance insights
Policy: https://policies.google.com/privacy

Microsoft Clarity

Data: UX sessions (non-sensitive)
Purpose: usability optimization
Policy: https://clarity.microsoft.com/terms